Frequently Asked Questions

Optimize is the first completely clean, fasting-approved electrolyte supplement. If you have any questions, feel free to reach out.

Will Optimize break my fast?

No. Optimize contains zero calories, zero sugar, and nothing that meaningfully triggers an insulin response. Blood sugar stays flat, and ketones keep rising. Most electrolytes use stevia, maltodextrin, or sugar alcohols that can affect your fast. We use none of them.

Do electrolytes break a fast?

Pure electrolytes (sodium, magnesium, and potassium) do not break a fast. The issue is everything else that comes with them. If your electrolyte supplement contains stevia, maltodextrin, sugar alcohols, or "natural flavors," those additives may trigger an insulin response. Optimize contains only electrolytes and functional ingredients--no additives, no sweeteners, and nothing that compromises your fast.

What does Optimize taste like?

Light lemon-ginger with a hint of cinnamon and vanilla. It's not sweet. If you're used to stevia-sweetened electrolytes, this will taste different. That's because you're tasting real ingredients, not lab-made sweeteners. Most people grow to prefer it within a few days. Some love it immediately. A few don't--and those people probably aren't our customers. We chose function over flavor engineering. Pro tip: You can drink it hot or cold. Some customers prefer it hot like a tea.

Can I use Optimize when I'm not fasting?

Absolutely. The electrolyte profile supports hydration and performance regardless of whether you're fasting. The functional ingredients include L-theanine for focus, Ceylon cinnamon for blood sugar, and ginger for digestion. These ingredients are beneficial anytime. That's why we say "built for fasting, formulated for living." The fasting standard is the strictest test of ingredient quality, and Optimize passes it. Everything else is easy.

How is Optimize different from other electrolyte brands?

Two things. First, the "Other Ingredients" section on our label says "None." Every major competitor uses stevia, natural flavors, or both. Second, we didn't want to simply create a basic electrolyte replacement. Optimize includes a functional stack, which includes Ceylon cinnamon, L-theanine, ginger, vanilla, and lemon. It's a fasting support supplement, not just salt in a packet.

How many scoops can I take per day?

Most people do well with 1-2 scoops daily. During extended fasts (24+ hours), a second scoop helps maintain electrolyte balance. Listen to your body. If you're feeling foggy, crampy, or low-energy during a fast, that's your body asking for electrolytes.

When should I take Optimize for best results?

During your fasting window is ideal, as it helps with energy, focus, and hunger management. Many people take it first thing in the morning to start their fasting day strong. You can also use it during workouts, in the afternoon slump, or anytime you need clean hydration.

Is Optimize stimulant-free?

Completely. Zero caffeine, zero stimulants. The energy you feel comes from proper hydration and electrolyte balance, not a caffeine spike.

Why no stevia or monk fruit? Aren't those "natural"?

They're marketed as natural, but the processing tells a different story. More importantly, research suggests that non-nutritive sweeteners--including stevia--may trigger an insulin response in some people, affect gut microbiome, and maintain sugar cravings. During a fast, when the goal is metabolic rest, we don't think they belong. So we left them out.

Why is it the same price as bigger brands?

Because the formula costs more to make. When you remove cheap fillers, artificial sweeteners, and "natural flavors," the per-serving cost of real ingredients goes up. You're paying for what's in the tub, not what's been added to make it cheaper. No filler. No filler pricing.

Do I need this if I already add salt to my water?

Salt in water covers sodium. That's one piece. Your body also needs magnesium and potassium, both of which deplete during fasting. Plus, Optimize includes functional ingredients (L-theanine, Ceylon cinnamon, and ginger) that salt water simply doesn't provide.

What if I don't like the taste?

We get it; if you're used to sweetened electrolytes, Optimize will taste different. But here's the thing: the taste is a feature, not a bug. It means there's nothing artificial masking the real ingredients. Most people adjust within a few days. If you don't, we have a 30-day satisfaction guarantee.

Is this safe during pregnancy or breastfeeding?

We always recommend checking with your healthcare provider before starting any new supplement during pregnancy or breastfeeding. The ingredients are clean and straightforward, but your doctor knows your specific situation best.

What's your return policy?

30-day satisfaction guarantee. If you're not happy, reach out and we'll make it right. No runaround.

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