Our Story
I Couldn't Find It.
So I Built It.
A supplement brand built on one rule: if it's going in your body during a fast, you deserve to know exactly what it is and why.
"How Can I Make Fasting Easier?"
I've been fasting as a mental, physical, and spiritual discipline for years. It's something I believe in deeply and something I've built my fat loss and fitness coaching philosophy around.
When I started working with clients who were fasting, I kept running into the same conversation. They'd ask me what to take to get through the headaches, the fatigue, the early hunger. My answer was always a list. Salt for sodium. Cream of tartar for potassium. Magnesium. Lemon or apple cider vinegar. Maybe some black coffee or tea. It worked. But it was clunky, and I knew most people were going to struggle to remember the list.
So I went looking for one clean product they could trust. Something I could hand them and say, "Take this during your fast, and you're covered."
What I Found Was Disappointing
Every product I picked up had the same problems. Stevia that could disrupt insulin response. "Natural flavors," a term that legally covers hundreds of lab-processed compounds far removed from anything natural. Maltodextrin. Fillers. Ingredients that raised more questions than they answered, stuffed into the "other ingredients" section where most people never look.
The brands I thought I trusted weren't any better. I couldn't find a single product I'd confidently recommend to someone who was serious about their fast.
"If it's going in your body, especially during a fast, you deserve to know exactly what it is and exactly why it's there. That shouldn't be a high bar. That should just be the standard."
The Problem Became the Product
I started building Optimize from scratch. Real sea salt for sodium, because your kidneys flush sodium when insulin drops during a fast, and replacing it is non-negotiable. Magnesium and potassium in doses that actually move the needle. Ceylon cinnamon for blood sugar support and hunger reduction. L-theanine to support focus and calm without stimulants. Ginger and lemon for digestion and natural flavor.
Every ingredient has a reason. Every reason is backed by the mechanism behind it. Nothing is in there because it's cheap, or because it masks a bad formula, or because a label can legally hide it.
Getting there was harder than I expected. Some of the early samples my manufacturer sent me claimed to use pure, single ingredients until we tested them and found dextrin and maltodextrin hiding inside. The manufacturer wasn't trying to deceive me; he genuinely didn't know. His supplier had cut the ingredient with fillers, and it had passed through the chain without anyone catching it.
That moment was confirmation that the supplement industry has an ingredient problem that runs deeper than most people realize. We kept testing until we found sources we could verify.
What Fasted State Is Really About
Fasting is more than skipping meals. It strips everything down. It forces you to face yourself. Practiced for thousands of years across cultures and faiths, it's a sacred act that deserves to be taken seriously and to be supported with intention.
Fasted State exists to make fasting easier without compromising its integrity. We teach first and sell second. We back every claim with the mechanism behind it. We'd rather tell you what's not in the product than hype what is.
Optimize is just the beginning. My vision for Fasted State is a complete line of supplements where every single product is fasting-approved without asterisks, fine print, or wondering whether you can have it during your window. The answer will always be yes.
We're not here to be the biggest supplement brand. We're here to be the one you trust.
I sincerely hope Optimize makes your fast last, and gives you the edge to show up fully for whatever the day demands.
- Schuyler Diehm, Founder